There is occasional ludicrousness of conformity

Creativity is the act of turning new and imaginative ideas into reality and is characterised by the ability to perceive the world in new ways, to find hidden patterns, to make connections between seemingly unrelated phenomena, and to generate solutions. Creativity involves two processes: thinking, then producing. For me, this is the fun part of being an entrepreneur.

“Creativity is a combinatorial force: it’s our ability to tap into our ‘inner’ pool of resources – knowledge, insight, information, inspiration and all the fragments populating our minds – that we’ve accumulated over the years just by being present and alive and awake to the world and to combine them in extraordinary new ways.” — Maria Popova

When you’re scared to be seen, everything is scary. Being uniquely you can be scary but it can also be the best personal and professional choice you've ever made.  According to a 2012 Adobe study on creativity, only 1 in 4 people – believe they are living up to their own creative potential. The good news is that creativity can be learned, or rather you can unlearn how not to be creative. Creativity skills can be learned, not from sitting in a lecture, but by learning and applying creative thinking processes. Also, don't believe the myth that creativity is reserved for only some. Beliefs that only special, talented people are creative (and you have to be born that way) diminish our confidence in our creative abilities. A study at Exeter University found that excellence is determined by:

  • opportunities
  • encouragement
  • training
  • motivation, and
  • most of all, practice.

“A goal without a plan is just a wish.”

― Antoine de Saint-Exupéry

This is why our Taking Stock and Getting Unstuck course is so useful. Participants are able given hacks to move forward - minimising self-sabotage and a concrete plan of action. We are what we think. By staying curious and finding the relationships where they don't already exist, you can open up yourself to new possibilities. For me this is so exciting.  And the discoveries don't have to be big, they can be small and still very rewarding.

Creativity takes on many forms in business, art, design, education and science. When we express our creativity through our work, we have the ability to reimagine our working lives.

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By Dani Trudeau


"I am full to the brim with hope and excitement!"

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